Skip the Mistakes and Win Big With Twitter Marketing

By affilateguru, on March 15th, 2010

Twitter can be a powerful tool for Internet marketers wanting to promote products, increase their email contact lists and communicate with their current clientele. While they may have some successes and they may be happy with that, there are drawbacks. But unfortunately, if you don’t know what you are doing, you can not only waste time but also negatively impact your reputation. There are a few key blunders from which you should refrain to prevent this from occurring.

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One of the biggest mistakes made on Twitter is to start off making your marketing strategy known. As funny as it may sound, if you want to see some real results, beginning with a marketing strategy right away is a bad idea. Instead, you should start by making your presence known, beginning friendly interactions with people, and gaining their respect and trust. Essentially, your audience has to accept you before any marketing can begin. The question is, though, how to attain this permission? By being active and social on Twitter. As you take part in the Twitter community and establish sociable relationships, you will come to be trusted – then, and only then, should you start to create a list of prospects and promote your product to them, thereby increasing the number of visitors to your site and your sales. Be extremely outgoing and friendly and make sure to use it daily. Do not be too mercenary and focused on business in your tweets, and don’t turn them into uninteresting advertisements. Marketing is serious business to you, but add some spice and humor to your tweets for the sake of your readers. Embrace who you are, and let them know your character. If you can manage to do this, you will be helping people in a fun way and they will trust you better. The key to gaining their support is to be straightforward, yet appealing.

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You should always use a real face of the business to represent your business on Twitter. But it doesn’t work that way, as it needs to have a human face to it. People associate with other people rather than companies. You also bring a certain extra relativity to you brand when people can identify it with another person, and not a logo. Sure, this will mean thinking more about your Twitter marketing movement, but, if your followers feel like they know you, then they are more apt to spread the word about what you are doing. Be careful not to seem aloof in your attempts. No, don’t do that mistake on Twitter; it’ll cost you your reputation. Twitter, just like any other site is about social networking, and it is a great platform to launch a new ad campaign and stay in touch with your clientele. Never use your Tweets to sell anyone, anything since this is all about having a conversation, albeit with possibly thousands of people. Take time to listen to a person’s problem and suggest a valid solution when you can. It may seem contradictory and a little insane, but the best way to use Twitter as a marketing tool is to make it seem like that’s not what you’re up to.

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