If squeeze pages are used properly they are highly effective, and are a license to print money.

Regardless of this, most businesses are missing out on major profits every time someone leaves their website, without submitting their email address. This is one of the reasons why many website businesses fail.

The sole objective of a squeeze page is to get your website visitor to fill in their name, and email address, so that they can opt-in to your mailing list.

Squeeze pages can also make you piles of cash in future sales, even when you don’t make an initial sale. You can offer a free gift in exchange for the website visitor signing up to your list. List building should be one of the main foundations of any online business, because you can keep going back to your list with offers, and eventually convert your opt-in members to your buyers’ list, and that means money in your pocket.

You can offer a free download of a report, ebook, software, etc in exchange for the website visitor’s details. The greater the value of the product, or the greater the need for the product, will increase the likelihood of your website visitor completing the required fields in your opt-in form, and clicking the submit button.

The main thing is to keep the whole process as simple as possible for your website visitor, yet many website owners complicate their squeeze pages and confuse the website visitor.

Your squeeze page should have a bold headline that grabs the attention of your website visitors. You should also have an eye-catching subheading, offering your valuable gift.

Your opt-in form shouldn’t ask for too much information. A name, and email address, should be enough for your marketing purposes. If you ask for too much information your website visitor might lose interest and leave.

Keep your message short and simple, stating the message – this is what I would like to give you, just enter your name and email address.

Your Squeeze pages need to be free of distractions such as flash graphics, external links, and advertisements. The goal is to keep your website visitors focused, and prevent them from clicking away from your squeeze page, so don’t give them any distractions. You want them to focus on your sign-up offer. The only choice you want to give your website visitors is to sign up, or leave.

If you have spent time or money, or both, to get visitors to your website, you don’t want them to leave without opting-in to your mailing list. Everyone on your opt-in list is worth income for you in potential sales, so you need to do everything that you can to guarantee that your website visitors fill in your opt-in form.

It is understandable that businesses spend a lot of money getting their squeeze pages designed to ensure their conversion rates are high, but a profitable, high conversion, squeeze page doesn’t have to cost thousands of dollars. Instead of using a web designer, you could design and build your own squeeze pages.

So, then why isn’t every website owner using squeeze pages? Well, simply because professional looking, high converting, squeeze pages can be difficult to design and build, and it can take a lot of time and effort to get them working properly.

There are some software applications available for creating squeeze pages, and Streets Ahead Software has just recently developed a new point and click   software program, called Squeeze Page Wizard, and it creates instant squeeze pages at the click of a button. You don’t need to know anything about HTML coding, or website design, to create professional looking squeeze pages in minutes, using this amazing squeeze page software.

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