When I used Google’s keyword tool I trusted the results 100%. A big company like that wouldn’t give false results, would they? Turns out they do and they don’t.

What you see (the data) is not what you get. But it will have been spot on at some time. I discovered the answer almost by pure chance.

I homed in on a key phrase with roughly 5000 competing websites. I felt I could do well with that one. I started banging articles out left right and centre. Hundreds in fact.

Soon after I noticed Google telling me there was about 9000 competing pages now. I was downhearted at this new revelation. Maybe it was going to be far more difficult than I imagined. It turned out that my articles were showing on these sites and ranking for the keyword.

The point I’m trying to get across is that had I looked at the keyword with 9000 competitors, I would have left it alone. An awful lot of these new sites were showing my article, thus I was my own competitor. A good result all round in my opinion.

Anyway, I decided to give a keyword research service a try as I couldn’t count on getting lucky every time. I was looking to get some decent keywords delivered on a daily basis. I did a few calculations and came to the conclusion that research services, though not cheap, were value for my dollar.

There were a few to choose from but I went with Travis Sago and his Instacash service. Travis is the original bum marketer. Bum marketing only costs my time so it’s my kind of marketing.

I figure if one good keyword comes each day that should save me an hour or two’s work. Two hours or so to me is quite valuable. Put that couples hours saved against the daily cost and it adds up to value.

I get a lot of emails from gurus banging on about outsourcing. I reckon there’s not much difference here. I’m outsourcing my keyword research to a professional service.

If you want to know how I got on with the keyword research service head on over to my website and see for yourself how it turned out. I also mentioned earlier how I got thousands of articles on web pages all over the net. I’ll let you into that little secret on my site.

KeywordResearchService.org

Technorati Tags: keyword research, keyword research service, keyword research software, keywords

Net Marketers assign names to those updates abundant the same approach the weather service names hurricanes. Last October it absolutely was Jagger, before that we had the infamous Florida Update in late 2003, and Austin in early 2004.

Every update is intended to enhance search results by either doing a higher job of identifying high-quality content on the Web, or by doing a better job of suppressing low-quality content.

Over the last 2 or 3 weeks, several website house owners have seen traffic to their sites from Google fluctuate quite a bit. This is traditional for algorithm updates – as the index is updated on one data center, a website can amendment positions. The fluctuations occur as a result of the index in the new data center isn’t fully designed, and therefore a web site might be placed artificially high or low until all the info is brought into equilibrium.

Some days ago, Google completed a major overhaul of its algorithm – this one dubbed BigDaddy and in the world of search engine updates it’s a class five hurricane; well, type of.

You see, once all the turmoil of the past three weeks or so, most marketers are probably seeing their websites ranked additional or less where they were regarding a month ago. This is unusual. Sometimes major algorithm changes result in vital changes in site rankings for just about all sites on the Internet. Both the Florida and Jagger updates changed the landscape of Google’s Search Engine Results Pages (SERPs) dramatically.

So, What’s the Massive Deal Regarding BigDaddy?

At initial look, the BigDaddy update seems to be a lot of ado about nothing. But, there are some welcome changes that are included in this update that should build Google a much friendlier place for those of us who build valuable content-wealthy websites.

* Increasing size and scope of the index – One of the needs of this latest update was to increase the dimensions of the index itself. This can enable Google to dig deeper into your web site and catalog even a lot of of your content (HTML, JavaScripts, Flash, etc).
* URL Canonicalization – Yes, it’s a scary word, but it’s truly quite simple. Essentially, canonicalization is determining that URL is the most applicable for a given page. For example, the following URLs are all valid ways that of reaching the homepage of SomeWebsite.com:
– http://www.somewebsite.com
– http://somewebsite.com
– http://www.somewebsite.com/index.asp
– http://somewebsite.com/index.asp
By improving URL Canonicalization, Google is making an attempt to create positive your web site gets credit although the URLs might be spelled differently on different websites.
* No Additional Page Hijacking – Though not a typical problem, there are unscrupulous jerks out there who can realize a common web site and hijack it’s content by using 302 redirects. Google is trying to eliminated the flexibility to try to to this effectively – hopefully they’re succeeding.
* New Spider – You’ll conjointly see a brand new Google spider known as Mozilla Bot instead of the previous acquainted GoogleBot. If you’re into trying at server logs, the new agent is “Mozilla/5.zero (compatible; Googlebot/2.one; +http://www.google.com/bot.html)
* Less Search Engine Spam – continuing with the recent trends, Google looks hell-bent on eliminating the effectiveness of purchased keywords and link farms. If you’re still using these “black-hat” techniques, then you probably just revealed regarding the BigDaddy update the exhausting way. If you didn’t, then you may probably be hearing from BigDaddy soon.

BigDaddy Foretells A lot of Changes To Come

Within the immediate aftermath of a significant update like BigDaddy, there are a number of things you’ll be able to expect to happen.

The first is that your website’s PageRank (PR) can in all probability amendment over the subsequent few weeks. If you’ve been doing the items that Google likes, then you’ll doubtless see your PR improve, if you are engaged in unscrupulous (by Google’s standards) activities, then you’ll be able to expect your PR to go down. To determine a listing of what Google likes visit http://www.google.com/webmasters/.
In addition, a number of your web site’s older content will be re-crawled and older, unlinked content can probably be aloof from the index.
Over the next few months, there will conjointly likely be a series of smaller updates that can take advantage of the new “infrastructure” provided by the BigDaddy update. Flash-heavy sites that were held artificially low could move up within the rankings whereas sites that rely heavily on reciprocal linking can doubtless go down.

BigDaddy – Not Such A Big Deal
Briefly, as long as you’re not engaged in “Black-hat SEO”, BigDaddy itself is in all probability no cause for alarm. If your website has recently bounced around in Google’s results, then you’ll notice that things have in all probability came to normal in the last week or therefore, and your rankings have probably improved a little bit.

Moving forward, in the next few weeks you’ll be able to expect changes to your PageRank, and maybe deeper crawls by Google’s new spider, “Mozilla Bot”. In the following few months there can possible be a variety of smaller updates, largely regarding issues like Flash content and niche-specific algorithm changes.

As with all algorithm changes, there is no reason to panic just as a result of “BigDaddy” blew through town. Like hurricanes in the real world, algo changes blow a lot of loose material around; however if your website’s foundation is sound, you will weather the storm and be ready for business once the storm has passed.

To learn how to increase your website traffic, visit: seo reports. You can use our seo reports to increase website’s rank on search engines and boost your business as well. Get seo reports now!

Technorati Tags: internet business, internet marketing, keywords, linking, links, online business, placement, rankings, research, search engine optimization, seo, strategy

One, your website is not translating your online traffic successfully into sales  or two, slip ups were made in keyword research, ad copy, and/or ad location. There are lots of methods that can be used with pay per click that cost very little yet bring thousands of eyeballs to your site and company. Displaying advertisements for very specific targeted key words is extremely profitable. In fact, it is these highly targeted key words that produce the greatest return on your ad spends.

For instance, a local car dealership in Gainesville Florida, is much better off buying the more specific phrases that are more likely to actually turn into a customer. Phrases such as used car gainesville fl will convert that traffic into actual car deals at a much higher rate than the broad, and wildly expensive terms  like “cars” or “trucks.”

Do you recall the Christmas trees on fire? Yup, that’s your money when you’re purchasing the broadest keywords. It is impractical to try to convert such broad online traffic at high rates as these are the most steeply priced words you can buy.

With the correct strategy and the correct words, your pay per click campaign turns your pennies into dollars. When your ad campaign is targeting your most profitable keywords and phrases with convincing ads, the more you spend the more you make. This is when you have to implement self control. When you are packing your mattress from the long tail key terms you naturally want to display ads for the broader ones. Steer clear. Those broad terms are nothing more than your personal Christmas tree on fire.

Technorati Tags: florida seo, internet advertising, keywords, ppc advertising, search engine marketing, sem

backlinks

The main goal of any web site should be to get attention and get as many people as you can to visit your web site. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. User loyalty directly translates to a stronger brand and higher revenues for the search engines. Your task is to work to achieve similar goals for your web pages.Persuade users to come back to your web pages over and over again.

So what is it you need to do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. The two factors that decide what results a search engine returns are authority and relevancy.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links determine the fate of a web page and are a key consideration.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links can vary in value.

The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.

Technorati Tags: backlink, backlinks, Google authority, keywords