Simple Yet Powerful Approaches To Give Your Conversion Rates A Face Lift

That’s great to be able to generate huge sums of traffic – but can you get them to convert to profits? The obvious point that has been heard before is: It doesn’t matter how much traffic you have if none of them convert to sales. If there’s anything you should never stop doing it’s making your conversion rates higher and higher. So that is why we’re writing this article; we want to share some very good tips to increase your conversions. A good place to learn more is the Amish Shah training center.

There is one particular concern that enters the mind of anyone who is seriously thinking about getting something. There’s a natural question if the product has done its job with helping other customers who bought it. What that is called is social proof, and it’s a very powerful phenomena in all sales processes and mediums. Never use fake testimonials because that is illegal, so if you can present real ones you’ll see some difference in your conversions. This provides new interested prospects a window into your product’s history and gives a clear picture of how it can be helpful to them in the long run. The very best kind of testimonials offer very specific information including supporting data and examples about how your product was helpful. Always use real testimonials from real people because anything less than that here in the US is against FTC rules and the law. There has been so much abuse on the net over the years, and if anyone detects or suspects that you’re using fakes, then they may very well report you. Of course when you do use them you’ll need to include a full name and ideally a physical location such as city, state, country, etc. Always just be straight about these matters, and if it’s real then you have nothing to worry about. If you’re lucky enough to get a video testimonial, then that will be great because video is the most powerful and compelling. If you create a website, we suggest that you ask someone whose word you trust to give you some brutally honest feedback about it. Ask them what they think about the design, first impressions, the navigation and so on. Also, there is nothing wrong with asking your actual visitors for their feedback, and then offer some kind of freebie for helping you. Even if this delays your launch for a while, don’t worry because ultimately you want your site to have the most conversions. Besides that, you’ll always get new ideas coming in from your potential customer, which will allow you to think out of the box and give you a better understanding of how to approach your target market better. For more resources visit the breakout traffic training course.

One of the most important and critical actions you could ever do is test your sales material/copy. There is so much you can test it’s ridiculous; things like copy headlines, other aspects of copy, background colors, etc. Every element of your site needs to be tested from time to time and shouldn’t be taken for granted. It’s really a process that should never stop because you can always find something to improve. Times keep changing and especially on the Internet, you need to keep your site updated to keep your conversions consistent.

In summary, the tips that we discussed above can help you boost your site’s conversion, but you should keep an eye out for more such tips for constant improvement. For more tips go to the just an average yo site.

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. . . → Read More: Simple Yet Powerful Approaches To Give Your Conversion Rates A Face Lift

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Meet Your Sales Goals By Understanding Your Conversion Rates

What is the number of leads you will need to earn the income you want this year? While this may seem like an easy question, not a lot of people can come up with the number.

There are two things to consider regarding this question.  First, there are your expenses.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

Second, you need to know how well you are able to turn your prospects into sales (conversion rate).  If you are successful at lead conversion, you will see a significant improvement to your bottom line. 

Let’s take a look at the process more closely:

The first step is to determine your monthly sales goal. Let’s use $100,000 as the figure for our purposes.

Now you need to figure out your conversion rate. In order to keep this example easy, suppose that all of your leads come from your website. 

Suppose you convert 2 and a half out of 1000 visitors into paying customers. You have a .25% conversion rate.

This is the calculation you can use to determine how many visitors you will need to your website to meet your income goals.  To keep this example simple, we will assume every “conversion” described above will ultimately purchase from you.

(Desired Sales / Sale Price / Conversion Rate) X 100

Therefore, if you have a $20 average sales price, a conversion rate of .25%, and you want to achieve sales of $100,000, your calculation would look like:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Yikes!  That’s a lot of visitors!  Luckily, there are a few adjustments you can make.  You can increase the average sales price. Or, you can increase your visitors or the conversion rate.

Many begin by increasing the conversion rate. By testing various options and changes, it is possible to improve a .25% conversion to about 2%.

Let’s look at the difference that would make using the formula:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

That’s a nice change! 

You can improve things even more by raising your average sale to $47:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Everyone would rather work smarter than harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

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. . . → Read More: Meet Your Sales Goals By Understanding Your Conversion Rates

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