Jul 02 2010

Article Spinning Related To There Is No Such Thing As Bad Publicity When You’re Reading About Yourself, Unless It Is Your Obituary.

Article Spinning Related to The web… everything is connected by sticky strings of information.

One of our clients was concerned that their brand name and article information was being associated to a cheap domain names because their story was posted on a travel website offering discount airline fares, while they are promoting a 4-star travel destination.

Article spinning generates “semi-original” content from source of content in order to submit it to articles directories.  This technique is a great way to promote a brand and establish links to a website.  But it is also a balancing act, and includes a bit of a Catch-22.  Shielding brand image is always imperative – and the client should question the issues and then should to decide whether to continue article submissions.  But let’s review the purpose of these articles before discussing that. 

We spin an article to produce a gazillion non-duplicated articles by using synonyms and alternated phrases or sentences whenever practical.  However if you’re not careful sometimes the syntax and grammar gets awkward, so it is worthwhile to try to make sure the content reads well.  This is not easy.  More details can be found on the Design Chemical website and blog Bangkok Web Design.

Non-duplicated article spinning content is good for numerous places including personal blogs, or submitted to directories either manually or by automated subscription services.Normally there isn’t anything exotic to article categories.

For Example:
Travel and Leisure
Travel and Leisure, Aviation
Travel and Leisure, Boating

They publish the article because they want content in order to display Google Adwords ads.  In general it is an exchange of relevant content  for relevant links to the web page.

A good method to determine the return on investment of article submissions is to subscribe to Google Alerts to see indexing.

Not all article directories and blogs are created equal, so the more exposure you get the better.  The primary purpose of these article submissions is to get the backlinks.  This is what SEO and getting organic search traffic is all about.  Links mean value and quality score for your site.  The article submissions are fundamental for creating web presence for your site.

Regarding the Catch-22:  In general there is a question that visitors researching topics of interest might actually find these articles rather than find your website; however then if you do the math it becomes into a very small chance that there will be a bad connotation perceived by a target audience.  Most of the undesirable content is in adword ads, that many surfers are likely to ignore regardless.  The handful of questionable domain names just don’t add up to much in the big picture.

When we spin and submit articles they are set not to appear on adult, gambling, on-line pharmacy, or weight loss pages … but other than designating categories to submit we’re at the mercy of web pages and rely upon them to follow to submission directory rules.  The rewards far outweigh the possibility of any negative perceptions.  Concerns about protecting brand are valid and worth talking about.   But these links are the foundation to having readers find the original content through organic search.

Design Chemical, Bangkok Web Design delivers professional web design and development, print design and production, database development, ecommerce websites, search engine optimization and packaging design.   Follow this link for more information regarding Mobile Monitoring software for BlackBerrys and Androids  and parental control.

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Article Spinning Related To There Is No Such Thing As Bad Publicity When You’re Reading About Yourself, Unless It Is Your Obituary.

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