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Every few months Google updates the algorithm it uses to rank websites in its index. Some of these updates are a lot of important than others, but as a result of of Google’s market leading position these updates can be extraordinarily significant to many on-line businesses.

Net Marketers assign names to those updates abundant the same approach the weather service names hurricanes. Last October it absolutely was Jagger, before that we had the infamous Florida Update in late 2003, and Austin in early 2004.

Every update is intended to enhance search results by either doing a higher job of identifying high-quality content on the Web, or by doing a better job of suppressing low-quality content.

Over the last 2 or 3 weeks, several website house owners have seen traffic to their sites from Google fluctuate quite a bit. This is traditional for algorithm updates – as the index is updated on one data center, a website can amendment positions. The fluctuations occur as a result of the index in the new data center isn’t fully designed, and therefore a web site might be placed artificially high or low until all the info is brought into equilibrium.

Some days ago, Google completed a major overhaul of its algorithm – this one dubbed BigDaddy and in the world of search engine updates it’s a class five hurricane; well, type of.

You see, once all the turmoil of the past three weeks or so, most marketers are probably seeing their websites ranked additional or less where they were regarding a month ago. This is unusual. Sometimes major algorithm changes result in vital changes in site rankings for just about all sites on the Internet. Both the Florida and Jagger updates changed the landscape of Google’s Search Engine Results Pages (SERPs) dramatically.

So, What’s the Massive Deal Regarding BigDaddy?

At initial look, the BigDaddy update seems to be a lot of ado about nothing. But, there are some welcome changes that are included in this update that should build Google a much friendlier place for those of us who build valuable content-wealthy websites.

* Increasing size and scope of the index – One of the needs of this latest update was to increase the dimensions of the index itself. This can enable Google to dig deeper into your web site and catalog even a lot of of your content (HTML, JavaScripts, Flash, etc).
* URL Canonicalization – Yes, it’s a scary word, but it’s truly quite simple. Essentially, canonicalization is determining that URL is the most applicable for a given page. For example, the following URLs are all valid ways that of reaching the homepage of SomeWebsite.com:
– http://www.somewebsite.com
– http://somewebsite.com
– http://www.somewebsite.com/index.asp
– http://somewebsite.com/index.asp
By improving URL Canonicalization, Google is making an attempt to create positive your web site gets credit although the URLs might be spelled differently on different websites.
* No Additional Page Hijacking – Though not a typical problem, there are unscrupulous jerks out there who can realize a common web site and hijack it’s content by using 302 redirects. Google is trying to eliminated the flexibility to try to to this effectively – hopefully they’re succeeding.
* New Spider – You’ll conjointly see a brand new Google spider known as Mozilla Bot instead of the previous acquainted GoogleBot. If you’re into trying at server logs, the new agent is “Mozilla/5.zero (compatible; Googlebot/2.one; +http://www.google.com/bot.html)
* Less Search Engine Spam – continuing with the recent trends, Google looks hell-bent on eliminating the effectiveness of purchased keywords and link farms. If you’re still using these “black-hat” techniques, then you probably just revealed regarding the BigDaddy update the exhausting way. If you didn’t, then you may probably be hearing from BigDaddy soon.

BigDaddy Foretells A lot of Changes To Come

Within the immediate aftermath of a significant update like BigDaddy, there are a number of things you’ll be able to expect to happen.

The first is that your website’s PageRank (PR) can in all probability amendment over the subsequent few weeks. If you’ve been doing the items that Google likes, then you’ll doubtless see your PR improve, if you are engaged in unscrupulous (by Google’s standards) activities, then you’ll be able to expect your PR to go down. To determine a listing of what Google likes visit http://www.google.com/webmasters/.
In addition, a number of your web site’s older content will be re-crawled and older, unlinked content can probably be aloof from the index.
Over the next few months, there will conjointly likely be a series of smaller updates that can take advantage of the new “infrastructure” provided by the BigDaddy update. Flash-heavy sites that were held artificially low could move up within the rankings whereas sites that rely heavily on reciprocal linking can doubtless go down.

BigDaddy – Not Such A Big Deal
Briefly, as long as you’re not engaged in “Black-hat SEO”, BigDaddy itself is in all probability no cause for alarm. If your website has recently bounced around in Google’s results, then you’ll notice that things have in all probability came to normal in the last week or therefore, and your rankings have probably improved a little bit.

Moving forward, in the next few weeks you’ll be able to expect changes to your PageRank, and maybe deeper crawls by Google’s new spider, “Mozilla Bot”. In the following few months there can possible be a variety of smaller updates, largely regarding issues like Flash content and niche-specific algorithm changes.

As with all algorithm changes, there is no reason to panic just as a result of “BigDaddy” blew through town. Like hurricanes in the real world, algo changes blow a lot of loose material around; however if your website’s foundation is sound, you will weather the storm and be ready for business once the storm has passed.

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