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Should I optimise my new website for SEO or is the design more important? This is a question that will raise a lively debate but the answer you give will be heavily weighed by the job you do.

A graphics design specialist will argue in most of cases that the website design is the prime consideration of course. And let’s be honest without that visually pleasant to the eye design a browser will navigate away from your site within a matter of seconds or so they lead you to believe. But then that raises an all together different debate of how did they find your site amongst all your competitors?

The most common web development curve goes along the lines of website gets designed ..website design looks excellent and gets client approval. Needs some content ok, we’ll rustle something up…..site gets published and time passes but only minimal traffic!

And then even more time passes by until eventually perhaps months and sometimes years later the situation is either so critical or the company are having to spend out on adwords that finally website promotion firm gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are investing in a web marketing strategy to try and get noticed by the search engines.

Is this the fast road to success? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope for the best web development criteria delays any websites success by far too long, and even more frightening  results in huge losses of both business opportunity and profitability.

The search engines don’t care about what the site looks like but with minimal attention to search engine optimisation so often this important first exposure when the website first gets indexed is totally wasted, if all the search engines find is a poorly optimised site with scant regard paid to any SEM requirements or keyword capture.

With only a little extra investment spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an worthy return on investment as invariably when the site goes live and gets indexed it will achieve a far better search engine position from day one and it has been known for pre-optimised websites to hit a page one result straight away.

To find out more about SEM visit SEO Southampton .

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