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backlinks

The main goal of any web site should be to get attention and get as many people as you can to visit your web site. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. User loyalty directly translates to a stronger brand and higher revenues for the search engines. Your task is to work to achieve similar goals for your web pages.Persuade users to come back to your web pages over and over again.

So what is it you need to do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. The two factors that decide what results a search engine returns are authority and relevancy.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links determine the fate of a web page and are a key consideration.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links can vary in value.

The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.

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